Candyman
INDUSTRY
Entertainment
Say his name, and unleash the terror.
SERVICES
Creative Consulting
Social Marketing
Motion Design
ACCOMPLISHMENTS
Working on the Universal film "Candyman" I oversaw every aspect of the process, from concepting to the execution of all social assets. One of the highlights of the campaign was the creation of a viral trend on TikTok, encouraging users to say his name five times, which generated significant buzz and engagement surrounding the film. It was immensely rewarding to see the enthusiasm and excitement from fans as they eagerly participated in the trend. Overall, "Candyman" was a thrilling project to work on, and I am proud to have played a part in bringing the iconic character to a new generation of audiences.