Finesse

ACCOMPLISHMENTS

Worked with Finesse brand to lead their brand marketing strategy for the spring season, focusing on their festival pop-up shop. My goal was to excite new customers about shopping for spring outfits and attending the various festivals happening during this time. I collaborated with the 3D team, briefing them on the products and working together to create editorial imagery for email marketing and a dedicated landing page to promote the festival pop-up shop. Additionally, I managed targeted ad campaigns centered around the festival pop-up and tested ad batches for the spring season. I also worked with Finesse's internal influencers, providing them with scripts for self-shot content to be used in our advertisements.