MeUndies x Backstreet Boys

ACCOMPLISHMENTS

Partnering with The Backstreet Boys and MeUndies to launch their holiday campaign was an exhilarating experience filled with creativity and excitement. As the driving force behind the collaboration, I orchestrated the recreation of their famous Rolling Stones pants-down cover, infusing it with a festive twist that perfectly captured the holiday spirit. The resulting TV spot, featuring The Backstreet Boys bringing the MeUndies party to life, aired nationally for a month during the holiday season, captivating audiences with its infectious energy and playful charm. Through strategic planning, creative direction, and meticulous execution, I helped bring together two iconic brands to deliver a memorable and engaging campaign that resonated with audiences far and wide.