Candyman

ACCOMPLISHMENTS

Working on the Universal film Candyman was such a standout project for me. I had the chance to oversee everything, from coming up with creative ideas to executing all the social assets that would help bring the film to life online. One of the most fun and rewarding parts of the campaign was creating a viral TikTok trend where we got people to say "Candyman" five times—kind of like a modern twist on the urban legend. It blew up and got a ton of engagement, which helped fuel excitement for the film in such an organic way.

Seeing fans get so into the trend and genuinely engage with the campaign was amazing. It felt like we were tapping into that fear and fascination that the Candyman character has always had, but bringing it into the social media age. It was thrilling to be a part of that buzz, and watching it all unfold made the hard work feel totally worth it.

Overall, working on Candyman was an awesome experience, and I'm proud to have helped introduce this iconic character to a whole new generation of fans.