
Senorita89
INDUSTRY
Entertainment
Unmasking the dark secrets of beauty pageants in the 1980s Mexico
SERVICES
Creative Consulting
Social Marketing
Motion Design
ACCOMPLISHMENTS
Working on the telenovela Senorita89, which aired exclusively on Lionsgate Play and across Latin America, was such an exciting experience. As the art director, I had the chance to really dive into the world of the show, creating social assets that captured the drama and allure of the series. My role involved everything from designing attention-grabbing graphics to putting together engaging video teasers that would pull people into the story.
I really focused on making each piece feel as captivating as the show itself, so that when people saw the content, they couldn’t help but be drawn in. The goal was to build up that anticipation leading up to the premiere, ensuring that the telenovela was seen as a must-watch series not just in Latin America, but globally. Watching the campaign come together and seeing the buzz around Senorita89 grow was incredibly rewarding.