Demi Lovato For Fabletics

ACCOMPLISHMENTS

Working closely with the VP of Creative, I engaged in the art direction of campaigns and photoshoots featuring the iconic Demi Lovato. From the inception of the Fabletics x Demi Lovato collaboration, I played a vital role in crafting a comprehensive campaign strategy, extending from the creation of captivating landing pages to the development of impactful email marketing content and compelling social media assets. Additionally, I had the honor of directly assisting the VP of Creative during the photoshoot with Demi Lovato, ensuring that every aspect of the shoot aligned seamlessly with the brand's vision and ethos. Through my contributions to both strategic planning and hands-on execution, I helped drive the success of the Fabletics brand, solidifying its position as a leader in the activewear industry.