Fabletics - Kate Hudson
INDUSTRY
Fashion
Activewear should not only be functional, it should also make you feel good.
SERVICES
Brand Design
Art Direction
ACCOMPLISHMENTS
Joining Fabletics marked the beginning of an exhilarating chapter where I played a pivotal role in shaping the brand's identity and nurturing its internal teams. Collaborating closely with the VP of Creative, I immersed myself in the art direction of campaigns and photo shoots featuring the iconic Kate Hudson. My responsibilities extended beyond conventional boundaries as I took charge of designing set layouts for on-set shoots with Kate, ensuring that every detail resonated with the brand's ethos and vision. Moreover, I meticulously curated shot lists on set, orchestrating the visual narrative to perfection. Through a harmonious blend of creativity, strategic vision, and meticulous attention to detail, I contributed to the elevation of Fabletics into a powerhouse brand, synonymous with innovation, style, and empowerment.
