Fabletics Retail

ACCOMPLISHMENTS

During my time at Fabletics, I had the amazing opportunity to help build and lead the creative team from the ground up, playing a key role in shaping the brand’s identity and boosting its presence across digital ads, product launches, store openings, and tons of other marketing projects. Working closely with the CMO, I led several special initiatives, from developing the logo and overall brand aesthetic to creating visual style guides, packaging designs, and even customer journey mapping. I made sure everything stayed in line with our strategic goals, always keeping the big picture in mind.

On top of that, I managed the creative request workflow, which meant I streamlined processes, assigned projects, set clear standards, and kept things running on schedule to make sure we hit deadlines. One of the most exciting parts of my role was crafting Fabletics’ new brand identity, setting the visual direction for everything, including retail stores. I’m especially proud of the neon sign that lights up every Fabletics store—that handwritten design? That’s mine!

I also created a brand book that captured everything Fabletics stands for, from our core values to our visual identity, making it the go-to guide for both internal teams and external partners. All in all, my work at Fabletics helped transform it into a globally recognized and loved activewear brand, and I’m so proud of the impact we made together.