Finesse

ACCOMPLISHMENTS

I spearheaded Finesse’s brand marketing strategy for the spring season, with a key focus on promoting their festival pop-up shop. The objective was clear: ignite excitement among new customers about fresh spring styles while tapping into the energy of the festival season.

To kick off, I collaborated closely with Finesse’s 3D team, briefing them on the season’s most important products and working side by side to create visually striking editorial imagery for both email marketing and a dedicated landing page. The creative direction aimed to capture the essence of spring fashion while maintaining a high level of visual appeal that would resonate across Finesse's customer base.

On the advertising front, I took charge of a range of targeted campaigns designed around the festival pop-up. I tested different ad batches, optimizing creative, messaging, and placement to ensure the best performance. This data-driven approach ensured we maximized the effectiveness of every ad dollar spent, reaching key demographics in the most efficient way possible.

In addition to paid media efforts, I worked closely with Finesse's internal influencers to expand our reach and add a layer of authenticity. I provided detailed scripts and direction for self-shot content, which we then repurposed into dynamic ads that seamlessly integrated with our broader campaign strategy. This helped us strike a balance between creative storytelling and impactful performance marketing, ultimately driving engagement, sales, and excitement for Finesse’s festival-focused offerings.