Imaginary Film

ACCOMPLISHMENTS

As the Creative Director for Imaginary, Lionsgate’s latest psychological horror masterpiece, I was responsible for crafting a terrifying and immersive visual world that extended beyond the film itself. My role wasn’t just about executing creative concepts—it was about setting the tone for the entire campaign, ensuring that every piece of content reflected the eerie, unsettling nature of the film.

From early conceptualization to final execution, I worked closely with the creative team to develop social-first visuals that resonated with horror fans. I led the transformation of key horror elements from the film into chilling social activations—turning seemingly innocent childhood imagery into nightmare fuel. Every post, trailer, and visual asset was designed to trigger unease, leveraging psychological horror techniques to keep audiences engaged and eager to experience the film.

I also played a crucial role in shaping motion content, helping direct how the film’s most terrifying moments could be teased across digital platforms. Sound design, lighting effects, and editing techniques were carefully considered to create an immersive and visceral experience, even in short-form content.