MeUndies x Backstreet Boys

ACCOMPLISHMENTS

Partnering with The Backstreet Boys and MeUndies to kick off their holiday campaign was an absolute blast! I had the amazing opportunity to lead this collaboration, and it was all about infusing that classic Backstreet Boys energy with some holiday fun.

One of the key moments in the campaign was recreating their famous Rolling Stones pants-down cover, but with a festive twist. We wanted to bring the holiday spirit into the mix while staying true to the iconic vibe of the Backstreet Boys, and I had a blast bringing that vision to life.

The result? A super fun TV spot that had the Backstreet Boys rocking the MeUndies party vibe in the most playful, infectious way possible. The commercial aired nationally for a month throughout the holiday season, spreading joy and excitement to audiences across the country.

From brainstorming creative ideas to overseeing the entire execution, I played a hands-on role in making sure every detail—from the set design to the energy of the shoot—was on point. It was all about merging the vibe of two beloved brands into one campaign that felt both fresh and nostalgic, and the result was a memorable campaign that really resonated with fans.