Prey For The Devil

ACCOMPLISHMENTS

Working on Prey For The Devil with Lionsgate was nothing short of a Halloween dream come true. As the art director for the social campaign, I had the thrill of overseeing every aspect of how the film was presented to the world, ensuring that we tapped into the perfect amount of terror and suspense to engage our audience.

From the very beginning, I collaborated closely with the creative team to develop haunting visuals that set the tone for the campaign. Every piece of content—from eerie promotional graphics to unsettling video teasers—was designed to leave a lasting impression and build a sense of anticipation. The goal was to immerse the audience in the chilling atmosphere of the film long before they stepped into the theater, and I carefully crafted every detail to make sure we captured that feeling of dread and suspense that horror fans crave.

But the project wasn’t just about creating content; it was about creating an experience. I worked with the team to curate interactive social media experiences that pulled people into the world of Prey For The Devil, tapping into their darkest fears and encouraging them to engage with the film in a more personal way. Whether it was through cryptic teaser campaigns or spine-tingling behind-the-scenes footage, I wanted to ensure that our audience felt the darkness creeping up on them every time they encountered the campaign.

Every creative choice, from the tone of our messaging to the way we designed our visual assets, was meticulously crafted to bring the film’s essence to life. By leaning into the Halloween spirit, I made sure that the campaign felt timely, relevant, and perfectly aligned with the horror genre’s most beloved season. The result was a social campaign that not only captured the essence of Prey For The Devil but also became an unforgettable part of the Halloween experience for horror fans. It was a truly thrilling journey, and I loved every minute of it.