The Exorcist: Believer

ACCOMPLISHMENTS

In my role spearheading the social creative for "The Exorcist Believer" movie, I embarked on a journey to immerse audiences in a world of spine-chilling terror and authentic fear. Harnessing the power of digital and creative social assets, I orchestrated a campaign that transcended mere promotion, instead plunging viewers into the heart of the film's most terrifying moments. With each post and teaser, I masterfully ratcheted up the intensity to almost unbearable levels, ensuring that every interaction left an indelible mark on the psyche. What set our campaign apart was its ability to reach beyond the confines of the core audience, drawing in unsuspecting bystanders and ensnaring them in the grip of supernatural dread. Drawing inspiration from the iconic scenes, themes, and music of the original 1973 film, I strategically leveraged these elements to forge a visceral connection between past and present, enticing fans of the original while beckoning newcomers into the fold. Central to our strategy was the tantalizing promise of double possession and the haunting return of a woman haunted by the loss of her own daughter fifty years prior—a narrative thread designed to intrigue and captivate audiences with its blend of nostalgia and fresh, spine-tingling horror. In every aspect of our campaign, from the meticulously crafted visuals to the hauntingly evocative messaging, I endeavored to evoke a sense of unease and anticipation, paving the way for an unforgettable cinematic experience that would linger long after the credits rolled.