Demi Lovato For Fabletics
INDUSTRY
Fashion
“We're empowering every woman to feel confident, comfortable, and unstoppable."
- Demi Lovato
SERVICES
Brand Design
Art Direction
ACCOMPLISHMENTS
I had the opportunity to work closely with the VP of Creative at Fabletics, diving deep into the art direction of campaigns and photoshoots, particularly for the exciting Fabletics x Demi Lovato collaboration. From the start, I was involved in crafting a well-rounded campaign strategy, which included everything from designing eye-catching landing pages to developing engaging email marketing content and social media assets that would speak to our audience.
During the photoshoot with Demi, I was right there on set, assisting the VP of Creative to ensure every detail—from lighting to composition—was perfectly aligned with Fabletics’ brand identity. It was an incredible experience to help bring the collaboration to life, making sure it resonated with both Demi’s personal brand and the core values of Fabletics.
Through both strategic input and hands-on involvement, I played a key role in elevating the Fabletics brand, helping it strengthen its position as a major player in the activewear market.
