Fabletics - Kate Hudson

ACCOMPLISHMENTS

Joining Fabletics was a thrilling chapter in my career, where I had the opportunity to help shape the brand's identity while working closely with the internal teams. Partnering with the VP of Creative, I got hands-on in the art direction of campaigns and photo shoots, particularly those featuring the legendary Kate Hudson. It wasn’t just about overseeing creative concepts—I was deeply involved in every step of the process.

I took charge of designing set layouts for our on-set shoots with Kate, ensuring that every element, from props to lighting, aligned perfectly with Fabletics' vision and values. I also crafted detailed shot lists and worked closely with the team to orchestrate the visual storytelling, making sure we captured the perfect moments that conveyed the brand's style, empowerment, and innovative spirit.

By combining creativity with a strategic approach and a keen eye for detail, I played an integral role in elevating Fabletics to the powerhouse it is today—a brand that’s not just about fitness apparel but about empowering people to feel confident and stylish in their everyday lives.