Half Magic Beauty

ACCOMPLISHMENTS

As a creative consultant for Half Magic Beauty, the beauty brand associated with the studio behind Euphoria, I had the exciting opportunity to shape the brand's creative direction across email marketing, advertisements, and performance marketing campaigns. I tapped into my expertise in visual storytelling and brand strategy to craft engaging, memorable content that truly resonated with our audience.

From the initial brainstorming to final execution, I was hands-on in developing content that captured the essence of Half Magic Beauty's core values—empowerment, inclusivity, and self-expression. Inspired by the vibrant and diverse energy of Euphoria, I infused our marketing materials with bold colors, dynamic imagery, and an unapologetically authentic vibe that stood out in the crowded beauty space. Each piece I created aimed to make a statement, whether through eye-catching visuals or storytelling that spoke directly to the brand’s audience.

Collaborating with various teams, I helped to build out innovative campaigns, all while keeping an eye on the numbers to optimize performance and maximize engagement across digital platforms. The result was a seamless and impactful marketing strategy that not only highlighted Half Magic Beauty’s unique offerings but also built a strong, lasting connection with our community. Through this work, we were able to solidify the brand’s place in the beauty industry, ensuring it was not just a product line but a movement that reflected bold self-expression.