Half Magic Beauty

ACCOMPLISHMENTS

As a creative consultant for Half Magic Beauty, the new beauty brand affiliated with the studio behind the acclaimed show Euphoria, I was tasked with setting the creative direction for email marketing, advertisements, and performance marketing campaigns, I drew upon my expertise in visual storytelling and brand strategy to craft compelling narratives that resonated with our audience. From conceptualization to execution, I spearheaded the development of engaging and impactful content that captured the essence of Half Magic Beauty's ethos — empowerment, inclusivity, and self-expression. Leveraging insights from the vibrant and diverse world of Euphoria, I infused our marketing materials with bold colors, striking imagery, and a sense of unapologetic authenticity. Through strategic collaborations, innovative campaigns, and data-driven optimization, I worked tirelessly to elevate the brand's presence and drive engagement across digital platforms. The result was a cohesive and compelling marketing strategy that not only showcased the unique offerings of Half Magic Beauty but also established a meaningful connection with our audience, ultimately solidifying the brand's position as a leader in the beauty industry.