Justfab

ACCOMPLISHMENTS

As Senior Art Director at JustFab, I was responsible for a wide range of creative tasks, from overseeing campaigns and photo shoots to managing a talented team of 10 people across various locations. I worked on some pretty exciting stuff, like integrated 360° campaigns, product launches, and ads that helped elevate the JustFab and ShoeDazzle brands. Whether it was curating landing pages or putting together eye-catching ads, I made sure every detail hit the mark and resonated with our audience.

A big part of my role also involved content strategy. I handled everything from budgeting and hiring production teams to directing shoots and creating engaging photo and video assets for advertisements. During the pandemic, I even directed a shoot with Rita Ora over Zoom, making sure we still delivered great content despite the distance. And when things opened up, I was on set working with celebrities like Kelly Rowland, Christine Quinn, and many others, directing photo/video shoots to bring the brands' visions to life.

Thanks to these creative efforts, I played a key part in driving a 70% growth for the company, which was a huge win for the team. From shot lists to directing photo/video shoots and coordinating with brands and departments, I stayed committed to delivering top-notch content that helped make JustFab and ShoeDazzle stand out.