The Exorcist: Believer

ACCOMPLISHMENTS

I led the social creative for The Exorcist: Believer, diving deep into the terrifying world of the film to create a campaign that wasn’t just about promotion but about pulling audiences into the horror itself. Using digital and social assets, I built a campaign that ratcheted up the tension with every post and teaser, making sure every interaction left a lasting impression.

What really set our campaign apart was its ability to go beyond just the core horror fans. We drew in those who may not have even been looking for a scare and had them hooked, giving them a taste of supernatural terror. I leaned into the iconic scenes, music, and themes from the original 1973 film to create a connection between the past and present—appealing to fans of the original while also bringing in new viewers for this fresh take on the franchise.

A key part of our strategy was teasing the idea of double possession and the return of a mother struggling with the loss of her daughter, tying in nostalgia with a new layer of horror. Every visual, every message, was designed to build unease and anticipation, leaving the audience craving more. The goal was simple: get them excited, get them scared, and make sure they couldn’t wait to experience it in theaters.