Skims
INDUSTRY
Fashion
The brand that is taking the fashion industry by storm
SERVICES
Creative Consulting
Performance Marketing
Creative Direction
ACCOMPLISHMENTS
At SKIMS, I led a major push in brand growth and performance marketing, playing a key role in increasing revenue and solidifying SKIMS as a dominant force in the industry. Over the course of six months, I developed and launched more than 800 high-performing ad creatives across digital platforms, ensuring each piece aligned with SKIMS’ brand identity while driving measurable engagement and conversions.
To maximize impact, I doubled our ad spend on key social channels like Facebook and Instagram, optimizing campaigns to reach new audiences while improving return on investment. This aggressive approach not only expanded brand visibility but also positioned SKIMS as a must-have brand across multiple demographics.
In addition to paid media, I spearheaded a strategic email marketing initiative, crafting and launching over 80 targeted email campaigns. These campaigns strengthened customer relationships, boosted retention, and significantly increased purchase rates. By leveraging data insights, A/B testing, and refined messaging, I ensured that every email contributed to the brand’s overall growth strategy.
Through a combination of creative excellence and data-driven decision-making, I helped propel SKIMS to new heights—driving revenue, expanding its audience, and reinforcing its position as a leader in the fashion industry.
